novboi
sr. creative and strategist
currently at nike
instagram + linkedin
mnovboi@gmail.com
hello! i am currently based in amsterdam, the netherlands, working as a senior narrative lead at nike ehq.
prior to this, i acted as senior creative strategist for the nike london office, senior creative at m&c saatchi, senior copywriter at r/ga and senior creative strategist at hypebeast uk.
writing:
☆ hypebeast
☆ the basement
☆ proper magazine
☆ footpatrol
☆ wonderland
☆ schon
☆ clash
brands:
☆ saint laurent
☆ nike inc
☆ red bull racing
☆ xbox
☆ timberland
☆ burberry
☆ ebay
services: strategy, editorial and creative direction, consulting, insights and research
selected works ⭑.ᐟ | email me
the history of nike dunk & nike sb dunk
hypebeast
a comprehensive breakdown of one of Nike’s most coveted sneaker silhouettes: origins, adoption by the skating community, resurgence and collaborations.
quick link: https://hypebeast.com/2021/6/nike-sb-dunk-history-sneakers-skateboarding-basketball
Read more…
thinking supreme
basement approved
an analysis of how Supreme continuously takes inspiration from the past to shape its collections.
quick link: https://basementapproved.com/fashion/thinking-supreme/
Read more…
all conditions world
acg
acg’s ‘all conditions world’ is a digital platform inspired by real outdoor trails and our athletes. created to relaunch the acg brand during the milano cortina olympics.
quick link: https://www.nike.com/all-conditions-world
Read more…
outdoor recreation archive interview
hypebeast
learning about a very cool archive stored at utah state university from chase and clint.
quick link: https://hypebeast.com/2020/11/outdoor-recreation-archive-utah-university-interview
Read more…
love letter to manchester
proper magazine
a little love letter written to an unknown city in northern england.
Read more…
burberry insights report
hypebeast
investigating a new audience category for burberry via quan and qual research and insights report. markets included the uk, us, china and south korea.
Read more…
gucci + xbox 50th anniversary
hypemaker
gucci stream was created for gucci and xbox’s joint anniversary, a three part series ft. different collaborators and product. the exclusive gucci xbox launch was the first part of the series.
quick link: https://www.gucci.com/ca/en/st/stories/article/xbox-by-gucci
Read more…
interview with nanamica’s eichoro homma
sabukaru
an absolute goat.
quick link: https://sabukaru.online/articles/eiichiro-homma-amp-nanamica-sabukaru-interview
Read more…
interview with kamakaze
xfel
one of my favourite rappers had a 3 hour long conversation with me.
Read more…
nike air max day 2022
r/ga
giving fresh air to air max day.
quick link: https://www.nike.com/nl/launch/s/give-fresh-air-air-max-day-2022/1
Read more…
ebay sneaker authentication uk
hypemaker
what unites london with glasgow? birmingham with cardiff? cool trainers.
Read more…
grime is dead
personal
not much to read - just a beloved personal project.
Read more…
greatness only
personal
for laughs and giggles.
Read more…