Grime is Dead — novboi

novboi

sr. creative and strategist
currently at nike

hello! i am currently based in amsterdam, the netherlands, working as a senior narrative lead at nike ehq.

prior to this, i acted as senior creative strategist for the nike london office, senior creative at m&c saatchi, senior copywriter at r/ga and senior creative strategist at hypebeast uk.

writing:
☆ hypebeast
☆ the basement
☆ proper magazine
☆ footpatrol
☆ wonderland
☆ schon
☆ clash

brands:
☆ saint laurent
☆ nike inc
☆ red bull racing
☆ xbox
☆ timberland
☆ burberry
☆ ebay

services: strategy, editorial and creative direction, consulting, insights and research

PERSONAL GRIME IS DEAD

BACK

nike: grime is dead
personal project

more info

1. moodboard consisting of shoe, athlete, material, location and cultural milestone inspiration, as well as swatches of colour palettes and materials.

2. initial sketches of my nike air max bw design.

3. design created at london nike on air workshop.