novboi
sr. creative and strategist
currently at nike
instagram + linkedin
mnovboi@gmail.com
hello! i am currently based in amsterdam, the netherlands, working as a senior narrative lead at nike ehq.
prior to this, i acted as senior creative strategist for the nike london office, senior creative at m&c saatchi, senior copywriter at r/ga and senior creative strategist at hypebeast uk.
writing:
☆ hypebeast
☆ the basement
☆ proper magazine
☆ footpatrol
☆ wonderland
☆ schon
☆ clash
brands:
☆ saint laurent
☆ nike inc
☆ red bull racing
☆ xbox
☆ timberland
☆ burberry
☆ ebay
services: strategy, editorial and creative direction, consulting, insights and research
ACG ALL CONDITIONS WORLD
all conditions world
acg
audience research and insights
creative concepting
copywriting
agency partner: r/ga
more info
as part of the relaunch of acg in 2026, we created an interactive digital experience to bring next gen trail runners back into the wild.
anyone ready to chase goats would discover the all conditions world, terrain full of wild surprises, yetis, a lochness monster grooving around its swamp, challenges crafted by our athletes and communities, mini-games and more.
r/ga was our agency partner that helped bring this experience to life.
check it out: https://www.nike.com/all-conditions-world