novboi

sr. creative and strategist
currently at nike
instagram + linkedin
mnovboi@gmail.com


hello! i am currently based in amsterdam, the netherlands, working as a senior narrative lead at nike ehq.

prior to this, i acted as senior creative strategist for the nike london office, senior creative at m&c saatchi, senior copywriter at r/ga and senior creative strategist at hypebeast uk.

writing:
hypebeast
the basement
proper magazine
footpatrol
wonderland
schon
clash

brands:
saint laurent
nike inc
red bull racing
xbox
timberland
burberry
ebay

                                       

services: strategy, editorial and creative direction, consulting, insights and research

all ⭑.ᐟ 

the history of nike dunk & nike sb dunk
hypebeast

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

quick link: https://hypebeast.com/2021/6/nike-sb-dunk-history-sneakers-skateboarding-basketball

Read more…


op-ed: nike shox - is the ‘boing’ back?
proper magazine

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

quick link:

Read more…


003—TEST PROJECT_43
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…


004—TEST PROJECT_44
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…



005—TEST PROJECT_45
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…


op-ed: nike shox - is the ‘boing’ back?
proper magazine

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

quick link:

Read more…


007—TEST PROJECT_47
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…


008—TEST PROJECT_48
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…


008—TEST PROJECT_48
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…


008—TEST PROJECT_48
DOC_45456

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read more…


008—TEST PROJECT_48
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