about


I’m a writer, researcher, strategist and full-time sneaker enthusiast based in London.

I have written articles and conducted interviews published by Clash Magazine, Sneaker Freaker
Basement Approved, Wavey Garms, Wonderland Magazine, Schön! Magazine, Native Instruments
PAUSE Magazine, and Footpatrol, among others. You can read a selection of these on my home page.

I have worked on research, insights and strategy briefs alongside
Wieden+Kennedy, Breaks Agency, Urban Nerds Collective and ON ROAD Research for clients such as 
Nike, Jordan Brand, Lucozade, Nationwide, Samsung, Timberland, Vans, MTV Global and JD Sports.

Get in touch by emailing me at mnovboi@gmail.com.

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