about


I’m a writer based in London, as well as a researcher and full-time sneaker enthusiast.
I have written articles and conducted interviews published by Clash Magazine, Basement Approved, Wavey Garms,
Wonderland Magazine, Schön! Magazine, Native Instruments, PAUSE Magazine, and Footpatrol, among others.
You can read a selection of these on my home page.

I have also cut my teeth in the world of advertising, gaining copywriting, planning and strategy experience at
Wieden+Kennedy, Breaks Agency, and Urban Nerds Collective, liasing with clients such as Nike, Timberland,
Converse and Formula 1.

I am currently acting as researcher at ON ROAD, working on briefs from Nike, Google and MTV.

Get in touch by emailing me at mnovboi@gmail.com.

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